108 Proven Split Test Winners Book Summary
108 real-world A/B split test results from this book show how higher conversions and sales for websites resulted from Every test is dissected with a straightforward explanation of what was changed and how it impacted performance, providing useful adjustments for business owners, web designers, and marketers.
Main goal: To enable online marketers and entrepreneurs to find little tweaks they may test on their websites to raise email opt-ins, increase profits, and improve customer involvement without calling for significant overhauls.
Important Test Categories:
Headline Tests First impression comes from the headline. Conversion rates can be greatly changed by split testing many styles (questions, benefits, calls to action).
Call to Action (CTA) Assessments
Click and opt-in double-digit improvement can result from testing various button colors, text (“Download Now” vs “Get Instant Access”), and placement.
Tests on Layout and Design
Little variations in form layout, distance, and image placement affect user behavior.
Video over Text
Video appeals to some viewers more than text. One can find the most resonant by testing both forms.
Reversals of Risk and Guarantees
By lowering apparent risk, adding or changing money-back guarantees can boost conversions.
Pricing Strategies
Changing the pricing framing or displaying several pricing tiers will help increase the average order value.
Urgency and Scarcity
Using low stock availability, limited-time offers, or countdown timers usually generates urgency and increases sales.
Most Important Lessons:
Try everything. Performance may be greatly affected by even small adjustments, including font size, button color, or image location.
Track and measure: Always choose which version to keep depending on the facts above, presumptions.
Ongoing split testing is advisable. Development depends on constant improvement.
Start with the most important areas: often, the fastest gains come from headlines, CTAs, and opt-in forms.
This book should be read by whom?
Online enthusiasts
Online store owners in e-commerce
Architects of sales pages and funnels
Anyone hoping to raise the return on investment of their website with low-cost tweaks
Topics: accountability for rights over others
Order versus anarchy
Truth and meaning
Human nature and agony
Myth, morality, and archetypes in religion